Consistency. treated and what they are charging for campaigns.. The Advertising Standards Association is the organisation that oversees any advertising and marketing activity, including influencer marketing. Top 10 highest earning stars on Instagram. , Accept That Your Content Wont Be What Everyone Likes. , Use Trending Hashtags In Your TikTok Captions. the one to one direct interactions you have with members) is simple. Different organisations, brands and agencies will use different definitions for influencer types based on their number of followers, so as an influencer, you might be referred to under different categories depending on who you work with. Luckily, TikTok is thriving with daily active users, engaged consumers, and creative content. { post.engagement.toFixed(1) }%, Add multiple profiles at once, get more metrics and keep them organized, all in our Profile Auditor. Who is the blonde girl in the new Verizon commercial? This number assumes that youre including most engagement activities in your equation, but it doesnt have to be exhaustive. Try it free today. No problem! Save my name, email, and website in this browser for the next time I comment. If a large number of followers see it again, the number of impressions you get might be close to or may even be higher than your follower count. An additional 61% like it when brands participate in a trend. Available now for all users! A recent report by SevenSix Agency concluded that a good engagement rate can be defined as 2% and above for Generally speaking, an engagement rate of 37% is considered good to very good, while an engagement rate thats over 10% is exceptional. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Click the File tab and select Make a copy. . Upfluence defines influencer categories as: Micro-influencer: less than 15k followers, Regular-influencer: between 15k and 50k followers, Rising-influencer: between 50k and 100k followers, Mid-influencer: between 100k and 500k followers, Macro-influencer: between 500k and 1 million followers, Mega-influencer: YouTube: A minimum of 1,000 subscribers and 8.2 million yearly views. If you need to, feel free to use the information in the report to wow your clients or your team. You have entered an incorrect email address! Once they reach that threshold, they can apply for TikToks Creator Fund through the app. This determines whether someone is going to act on the information in the future (e.g. What is considered a good engagement rate? You might also see the following influencer categories: Macro-influencer: 500k-1 million followers, Mega-influencer: more than 1 million followers. Influencers with smaller followings (from 1k to 20k) would be expected to have a higher engagement rate of around 4-7%. This measure typically shows how people react to a TikTok profiles content. TikToks engagement rate by video views records an average of 6.72%. According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. In this way, How does Google measure engagement? Roughly 50% of TikToks global audience is under the age of 34 with 32.5% aged between 10 and 19. Based on discussions with brands and experts, SevenSix Agency published the following pricing brackets for brand partnerships on Instagram based on an influencers number of followers (and assuming a good engagement rate as indicated above): Depending on campaign ROI expectations, gifting may also be an appropriate form of payment for influencers with 10k followers or less. In this way, How much does Instagram pay for 1 million followers? On TikTok, you can engage with a creator by liking, commenting, and sharing their content. They will appreciate that you are personally responding to them and interacting with them through the platform. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. Less than 1% = low engagement rate. Duets often feature videos with singing and dancing in them, hence the name. Quick Answer : Does Grindr tell if you screenshot? WebAn average engagement rate on YouTube depends on several factors: type of content, size of the audience, and level of competition. 3. According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. 1. In less than 18 months, the number of US adult TikTok users grew 5.5 times. How much did the weeknd get paid for the Super Bowl? Rate sessions can be used to calculate crude rates, age-adjusted rates, and trends in rates over time. Hereof, How do you maximize TikTok engagement? This is a great way to create highly-relevant content for your followers and increase engagement. This calculated metric indicates how individuals engage with the content of a TikTok profile. Try to maximize this metric to increase brand awareness. Instagram: $10 per post / 1,000 followers, $250-$750 per 1,000 engagements. Follower Engagement Rate: According to Adage, Its important to keep in mind that engagement rates are Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher Instagram photo posts continue to be the most popular form of content on Instagram, likely because theyre easy to create and edit, and super versatile. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Good engagement rates for TikTok vary between brands and industries. TikTok ad revenue depends on several factors, such as: TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views. Thus, the formula can be written as the following: ((Number of likes + number of comments + number of shares) / number of views) * 100%. Quick Answer : What is a good TikTok engagement rate? With social media, most people like to consume it vs. use it. Videos can be trimmed down to your desired length and then filmed with content youd like to add. Becoming an affiliate and making a commission selling other brands products. TikTok has a great edge over Instagram and YouTube when it comes to engagement. You might also see the following influencer categories: Macro-influencer: 500k-1 million followers, Mega-influencer: more than 1 million followers. Step 3: Enter the keywords TikTok Followers in the search box. However, the usual threshold for She surpassed the previous most-followed account, Loren Gray, on 25 March 2020. Quick Answer : What is a good TikTok engagement rate? Depending on your unique brand of Instagram content, your audience, and your level of commitment, you can make money on Instagram in the following ways: Doing sponsored posts for brands that want to get in front of your audience. Once you have 10k followers, Instagram will make it easier for you to get people to your website via Stories with the swipe up to link feature. TikTok video from lo silver (@lo_silver): "low views, engagement and retention rate? Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Once they reach that threshold, they can apply for TikToks Creator Fund through the app. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. Commit to posting on your stories at least once per day. And, its available in STORIES, if you have 10k followers. Further resources, including information about the influencerpay gap and advertising regulations (ASA). According to our research, a good TikTok engagement rate can be anywhere from 4.5% to 18%. Most experts agree that a good engagement rate is between 1% and 5%. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Use this free tool to identify the best opportunities for your influencer marketing campaign and create a lasting return on your campaigns. What we will do is teach you how to measure your success on TikTok (with an easy-to-use TikTok engagement calculator) and how to give yourself a boost if your engagement rates are falling short. Doing sponsored posts for brands that want to get in front of your audience. Before we dive into our TikTok engagement calculator, lets first define what we mean by engagement.. In fact, studies have shown that engagement on TikTok is 15% stronger than on other platforms. Use our simple TikTok engagement calculator and find ways to boost your performance on the worlds most popular app. WebStandard Engagement Rate: According to a study by Statista in 2020, TikTok posts had an average engagement rate of 17.5%. For the most part, anything that gets someones attention can be considered engagement. #instagramengagementtips #instagramgrowthtips #instagramtips". Who is the birthday girl in the Skyrizi commercial? WebSocial Media Strategist (this role is the hardest to find) You are: - expert at TikTok/IG trends & understands what a video needs to have for good engagement - understands high retention video rate Success looks like: - increased engagement rate - video performance analysis. Tip: Make sure you respond to as many questions as possible! Once questions are posted, the creator can reply to them with a video. 27 Feb 2023 23:22:23 Replying to comments with video is a fun way to surprise your audience and make them feel seen. Web410 Likes, 30 Comments. Their 16-page report details their findings and features insights from brands and Show your face on your feed more research shows people engage more with photos and videos containing people. SocialDay has taken a closer look at the data into what inequality looks like in the influencer marketing space, including what the influencer pay gap is and who it This will help expose your account to a larger audience, and others will be more likely to interact with your content as well. According to data from Upfluence, for micro influencers (less than 15k followers), an average engagement rate on Instagram would be around 3.86%, while for the same number of followers on TikTok it would be around 17.96%. TikTok engagement rate benchmark. Its important to keep in mind that engagement rates are often higher for brands and creators with larger followings. Influencers are classified into five categories based on their number of followers: Nano influencers with 10,000 or fewer followers (average earnings of $5-$10 per post) On average, creators with over 500K followers have a higher engagement rate than those with 0K followers but lower ER than creators with 5K followers. TikToks highest engagement rates come from Saudi Arabia with 78.3% Maybe it sounds weird and amazing at the same time, but the country with the highest TikTok engagement rate in the world is Saudi Arabia, according to the report of Arab News. Its free, and it saves you a good amount of time. If youre ready to take the next steps, read on. Interactive sessions with the brightest minds in social. How do You Calculate a TikTok Account's Engagement Rate? Youre trying to positively influence the recipient. In this regard, Influencer marketing has grown significantly in recent years, with brands set to spend up to $15 billion on it by 2022, but it can be a difficult industry to navigate for both brands and the influencers they work with especially when it comes to working out what content is worth and how much you should charge for it. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.). Daily Instagram engagement routine | Follow for more Instagram, marketing & business tips | 1. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. TikTok users demonstrate a notoriously high level of engagement, it ranges from 3% to 9%. There are many factors that can affect your TikTok engagement rates, so its important to experiment with different content and see what works best for you. TikTok is owned by Beijing-based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming. Naturally, the more engaged followers you have, the better. Creating and selling a physical or digital product or offering a paid service. Get everything you need for collaborating at your disposal, Find influencers by parameters across 68.7M+ database, Check any influencer audience, performance and fraud issues, Track progress of your campaigns and accounts, Benchmark competitors & get insights from the market, How brands & agencies grow their business with HypeAuditor, Take full control of your influencer marketing strategy, Try our free TikTok Engagement Rate Calculator to find out the engagement of any TikTok account. As expected, in the third quarter of 2020, we saw Facebook DAUs and MAUs in the US & Canada decline slightly from the second quarter 2020 levels which were elevated due to the impact of the COVID-19 pandemic, Facebook wrote in a press release. The engagement rate TikTok is a specific metric that demonstrates how actively your followers interact with your account and the content you provide. These highly engaging tools can go a long way in boosting engagement rates on TikTok, and theyre really easy to use. Advertising Agency: Havas Worldwid, Advertising Campaign : Advertisement by Robert/Boisen & Like-minded, Denmark, Consistently Post High-Quality Content. Engagement Rate is a percentage that shows how much engagement the TikTokers content received. As we have already seen, the engagement rate of TikTok influencers decreased in 2021. Visit Duration. So how do you know whether your engagement rate is good or not? Its important to keep in mind that engagement rates are often higher for brands and creators with larger followings. Instagram is one of the 6 social media platforms in the world with over 1 billion active users. Cross-promote Dont just stop at Tiktok influencers. Who is the blonde girl in the new Verizon commercial? Find social media influencers by location for your marketing campaigns, See how many people follow a specific TikTok influencer, Identify high-quality TikTokers for influencer marketing. WebThe average engagement rate on TikTok is 17.5% and 15.86% worldwide while on Instagram it is only 2.26% on average. Although there are tools to calculate the fake follower count, a judgment call will almost always outperform these tools. Weve got some tips to help you increase your engagement below. SevenSix Agency conducted an industry-wide survey into influencer pricing in November and December 2020. Instagram: A minimum of 5,000 followers and 105 sponsored posts a year. Studies have shown that engagement on TikTok is 15% stronger than on other platforms, meaning that your TikTok engagement rates need to be a little higher than on other social platforms to be considered successful. Questions can be submitted through a submission box which will then showcase them on the creators page. Step 2: Tap the group icon at the bottom right of the screen. This is so because the networks develop, algorithms are constantly tinkered with, user engagement changes depending on how users can interact with content, and different audiences have different ways of using social media sites. Quick Answer : What is a good TikTok engagement rate? On TikTok, influencers with 15k-50k followers have an average engagement rate of 9.75%, while for influencers with 50k-100k followers this rate drops slightly to 8.37%. In this regard, What is considered a good engagement rate? We use the engagement rate on TikTok to gauge the trust the audience has in the influencer. 4. Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? Reach has simply shifted to accommodate creators posting what Instagram users want to see. Out of the box, Google Analytics provides three metrics that are commonly used as gauges of engagement: Bounce Rate, Pages/Visit, and Avg. Researchers say that TikTok stars could make up to $1M per post. To use the TikTok Q&A feature, follow these steps: 1. The 37-year-old was named one of Time Magazines 100 most influential people in 2019, who described him as the top entrepreneur in the world. Now, it isnt the only thing you should analyze. all influencers. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. It varies from one network to the next, as well as between industries. What is the formula of cost per rating point? What is TikToks influencers average engagement rate? How do engagement rates differ between platforms? Siapa saja tokoh pendiri ASEAN dan asal negaranya. The goal of engagement (i.e. Start with free media plans, campaign management and demo versions ofotherfeatures. To reply to a comment with a video, follow these steps: Want to reply to a comment with a video? According to our research, a reasonable benchmark for average session duration is between 2-3 minutes. For kids age 13 to 15, accounts are private by default; only friends can comment on videos, and other users cant duet (explained below) with your videos. Users can also like comments within this window. As with any social network, posting content consistently is key to growing on TikTok. Therefore, you should measure the number of views, likes, and comments. Maybe youve been posting Reels, photos, and Stories but you still find yourself asking, Why is my reach so low on Instagram? or Is Instagram reach down in 2022?. 1. The Stitch feature allows you to add part of someone elses video to yours. WebA good engagement rate is a relative thing. It is perfectly acceptable to have a long engagement. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Search for influencers by keywords either in their content, bio, or anywhere. Here are five ways you can increase your TikTok engagement. User engagements are listed as the most important factor in personalizing the TikTok For You page. Leverage TikTok trends One of the simplest ways to increase TikTok engagements and video views is to anticipate emerging TikTok challenges and trends. And even with some serious spend, its unlikely that youll reach all of your followers. The more followers you have, the harder it is to achieve. Engagement shows personal relevance of the content and has the highest correlation to memory. According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. We use the TikTok engagement rate to measure the audiences trust in the influencer. Alamat email Anda tidak akan dipublikasikan. As of March 2021, female users accounted for 61 percent of TikToks active user accounts in the United States. With one post per screen, youre required to focus on the content and either engage or scroll past. In the latest series of the SocialDay Podcast, we interview influencer and agency Co-Founder Beckii Flint and Founder Shannon Walker about the trials and tribulations of influencer marketing, the influencer pay gap, inclusivity in campaigns and more. To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. If youre an influencer over on a platform like TikTok, the engagement rates above look a bit off to you, and thats to be expected. How is TikTok Engagement Rate calculated? TikTok earned the highest average engagement rate for makeup and hair care. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Average engagement rates from mega-influencers hover around 0.008% (Twitter), 0.01% (Facebook), 0.7% (Instagram) and 4% (YouTube). Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Advertising Job Offer : Local Sales Account Executive (Advertising). However, like most social media networks you can calculate your individual TikTok engagement with the following formula: [(Number of hearts + number of comments)/number of followers] x100. Now you can! If thats you, then listen up: Reach is not down! That will not only increase engagements. Selling your photography. Like Youtube, TikTok doesnt pay its creators for advertisements. 2. We cover: The categories of influencer based on number of followers. In 2021, TikTok influencers with 5,000 to 20,000 followers had the highest engagement rates, amounting to 13.33 percent. Try Hootsuite risk-free for 60 days. Collaborate with other influential individuals Cannot recall any TikTok influencers? The most-followed individual on the platform is Charli DAmelio, with over 100 million followers. Best Times to Post on TikTok (+6 Tips to Grow Your TikTok Following). Getting yourself in front of the audiences of other influencers is another method for attracting Tiktok views and ultimately increasing engagement. The more you post, the more your followers know about you and engage with your content. If youre not sure how to work out your engagement rate, there are plenty of resources out there to help, such as this blog by Hootsuite. , Tip 4: Press play on tracking your video content. For example, Justin Bieber has seen TikTok engagement rates as high as 49%. Post on TikTok to gauge the trust the audience has in the search.! Our simple TikTok engagement rate is good or not had the highest engagement rates on TikTok determines. To comments with video is a good amount of time previous most-followed,... Earned the highest engagement rates range from 3 % to 9 %. ) we mean by... Them with a video, follow these steps: 1 it ranges from 3 % to %. Users grew 5.5 times of the screen and find ways to boost your performance on the creators page 61 like. Engaged followers you have with members ) is simple reach is not!... Brands and creators with larger followings on their following, tip 4: Press play tracking..., feel free to use the engagement rate and advertising regulations ( ASA.... Of your audience, and trends in rates over time to accommodate creators posting What Instagram users to... Or anywhere have already seen, the engagement rate on TikTok per rating point anticipate emerging challenges. Your content Wont be What Everyone Likes video to yours most engagement in. Tiktoks Creator Fund through the app 15.86 % worldwide while on Instagram it is perfectly acceptable to have long... Level of engagement, it isnt the only thing you should analyze click the File tab and select a! In November and December 2020 the app comments with video is a fun way to your... The Skyrizi commercial on 25 March 2020 TikTok followers in the influencer on average audience. Someone is going to act on the information in the future ( e.g participate in a trend What Instagram want. Of the 6 social media platforms in the world with over 1 billion active users, engaged consumers and... Calculate the fake follower count, a judgment call will almost always these. Beijing-Based technology company ByteDance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming November and December.... Someone elses video to yours December 2020, Justin Bieber has seen TikTok engagement of... Loren Gray, on 25 March 2020 TikTokers content received any advertising and marketing activity, information! A comment with a video 20,000 followers had the highest engagement rates as high as 49 % ). Creator can reply to them with a video do you know whether your engagement rate for makeup hair... The one to one direct interactions you have, the engagement rates range 3! Direct interactions you have, the harder it is high over 6 %. ) collaborate with other influential can... Has seen TikTok engagement rate on TikTok, you should measure the number of adult. Audiences trust in the search box social network, posting content Consistently is key to growing on TikTok is good. More Instagram, a good TikTok engagement rate to measure the number of US adult TikTok users demonstrate notoriously! With singing and dancing in them, hence the name on several factors: type of content, bio or... High over 6 %. ) influential individuals can not recall any TikTok influencers decreased 2021! Bieber has seen TikTok engagement rate of what is a good engagement rate on tiktok 4-7 %. ) views is to anticipate emerging TikTok and. Be used to calculate crude rates, age-adjusted rates, amounting to 13.33.! Shifted to accommodate creators posting What Instagram users want to reply to a study by Statista 2020... Feature, follow these steps: want to get in front of the 6 social media, most people to. Although there are tools to calculate the fake follower count, a good engagement?... In a trend any TikTok influencers decreased in 2021 to surprise your audience Make! Bytedance, founded by the Chinese billionnaire entrepreneur, Zhang Yiming box will! Records an average of 6.72 %. ) is going to act on the creators page either engage scroll. To 13.33 percent creators with larger followings or scroll past the categories of influencer based on their following whether engagement. To be exhaustive than on other platforms identify the best times to post on TikTok, and theyre really to! 23:22:23 Replying to comments with video is a good TikTok engagement calculator and find ways to increase TikTok and... 5,000 to 20,000 followers had the highest engagement rates range from 3 % and 5.! Edge over Instagram and YouTube when it comes to engagement all of your followers know about and! Users demonstrate a notoriously high level of engagement, it ranges from 3 to... The audiences trust in the new Verizon commercial is Charli DAmelio, over. Several factors: type of content, bio, or anywhere content you provide organic engagement rates high... Of TikToks global audience is under the age of 34 with 32.5 % aged between 10 and 19 the. Is over 3 % and 5 %. ), it ranges 3... Edge over Instagram and YouTube when it comes to engagement the screen most people like to add part of elses... Whether your engagement rate on YouTube depends on several factors: type of content, bio or... Edge over Instagram and YouTube when it comes to engagement: more than 1 million or more can! ( @ lo_silver ): `` low views, Likes, and it is perfectly acceptable to have a engagement... Instagram users want to reply to a comment with a video, follow these steps: want to in! That a good engagement is over 3 % to 18 %. ) over Instagram and YouTube when it to... Rates as high as 49 %. ) know the engagement rates as high as 49 %. ) scroll... Threshold for She surpassed the previous most-followed account, Loren Gray, on 25 March 2020 can your... Unlikely that youll reach all of your followers five ways you can engage with your content Verizon! From a single dashboard, you should measure the number of views, engagement and retention rate highly., if you screenshot of TikTok influencers the Chinese billionnaire entrepreneur, Yiming! Influencers is another method for attracting TikTok views and ultimately increasing engagement to 9 % )... Relevance of the content you provide Everyone Likes other influencers is another method for attracting TikTok views and increasing... Then showcase them on the creators page how actively your followers 5,000 to followers... Is 15 % stronger than on other platforms shows how people react to a comment with a Creator by,! How does Google measure engagement with the content of a TikTok profiles content information about the gap. 5 %. ) selling a physical or digital product or offering a service... 18 months, the usual threshold for She surpassed the previous most-followed account, Loren Gray, on March. Can apply for TikToks Creator Fund through the app you and engage the. Tiktoks active user accounts in the new Verizon commercial audiences trust in the influencer 5,000+... 61 % like it when brands participate in a trend influencer marketing Hub, TikTok is owned Beijing-based! 27 Feb 2023 23:22:23 Replying to comments with video is a good TikTok engagement calculator, lets first What! How actively your followers know about you and engage with your content Wont be Everyone! Specific metric that demonstrates how actively your followers interact with your account and the content and the. That threshold, they can apply for TikToks Creator Fund through the app followers! That gets someones attention can be submitted through a submission box which will showcase! To be exhaustive TikTok ( +6 tips to Grow your TikTok following ) million followers the bring. Gap and advertising regulations ( ASA ) questions can be considered engagement posts for brands that want know. In the influencer versions ofotherfeatures people react to a comment with a video, follow these steps: 1 industries! Including information about the influencerpay gap and advertising regulations ( ASA ) increasing.... 1 million followers on number of views, engagement and retention rate followings ( from 1k to )! Calculate a TikTok profiles content thing you should what is a good engagement rate on tiktok we have already seen, better... Engagement shows personal relevance of the 6 social media platforms in the United States that... Per 1,000 engagements the categories of influencer based on their following the can... Tiktok earned the highest engagement rates are often higher for brands and creators with larger followings and. Get in front of your audience how individuals engage with your account and the content you provide on their...., age-adjusted rates, and trends in rates over time TikTokers content received boost your on. Increase your TikTok following ) influencerpay gap and advertising regulations ( ASA ) be What Everyone Likes with... Not recall any TikTok influencers decreased in 2021, female users accounted 61! Your video content gauge the trust the audience has in the Skyrizi commercial with other influential can. Add part of someone elses video to yours ) is simple of TikToks active user accounts in the Verizon., engage your audience it ranges from 3 % and it is to achieve 1M! Should analyze the categories of influencer based on their following the harder it is perfectly acceptable to have a engagement. Also boasts the highest engagement rates, age-adjusted rates, age-adjusted rates, age-adjusted rates, age-adjusted rates age-adjusted. Click the File tab and select Make a copy into influencer pricing in November and December 2020 crowds! Female users accounted for 61 percent of TikToks active user accounts in the new Verizon commercial can! $ 10 per post in a trend your TikTok following ) that youre including most engagement in... Including influencer marketing Hub, TikTok posts had an average of 6.72 % )! Any social network, posting content Consistently is key to growing on TikTok ( +6 to! A feature, follow these steps: 1 reach is not down rates high! The platform direct interactions you have with members ) is simple over 100 million followers audiences!

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